Teenage girl with hearing aid using digital tablet at home
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Make Your Podcast More Accessible

In the Audience Development department, we like to grow audiences. We want people to know about your podcast …

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A beautiful young female student listens to music through headphones while walking
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Episode Descriptions to Make Listeners Click Play

In the past, I’ve been guilty of treating episode descriptions like an afterthought. I get caught up in …

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Aerial shot of people walking in a parade
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The Next Part of the Equation in Podcast Advertising

  This is the second part in a two part series about podcast advertising. You can read part …

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So You Want to Build A Podcast Ad

  A lot of people have been trying to answer the question of what makes for a great …

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Photo of a young woman riding on a train, enjoying her trip while looking through the window and listening to some music on her mobile phone
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The Attention Bargain

  If there’s one thing I love, it’s data. So, when research firm Sounds Profitable announced they’d be …

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Spotify, Podcasts, Youtube and other cellphone Apps on iPhone screen
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Why does your listener retention look different on Apple vs Spotify?

  This is the second post in a new series at Pacific Content, Common Client Questions. Check out …

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E-learning online class on virtual screen, watching video on internet, webinar online, education on internet, e-learning, learning online with webinar, video tutorial
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Should I Put My Podcast on YouTube?

  This is the start of a new series at Pacific Content, Common Client Questions. We want to …

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photo of happy Black singer working in professional music studio with young music producer
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Music for Podcasts

  Imagine trying to give someone a recipe for lasagna, or maybe directions to the post office, using …

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How I learned to love my Podcast Trailer
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The Importance of the Podcast Trailer

Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task …

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Introducing… Pop by Pacific Content

This time last year, I was knee-deep in wedding planning. While a stressful experience I have no intention …

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