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Podcast Strategy Blog

Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.

From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show. 

 

What You Need To Know To Launch a Podcast in 2025

And What You Don’t Need To Know (Yet) 

Launching a podcast can be a dark art. There’s no shortage of rumours, snake oil, and just plain bad information out there …

What comes to mind when you hear the words “company podcast”? Likely a stuffy corporate executive interviewing thought-leaders, visionaries, and SMEs (translation: …

Our Pacific Content team is lucky to work with one of the smartest and most progressive companies you could find. Slack is not only …

It’s official — podcasts are hot and here to stay. Consider these stats from Edison’s Podcast Consumer 2016 report: With stats like these, …

If you listened to a podcast recently, chances are, you didn’t hear many commercials. But that’s not because there weren’t any. Here …