Since we started Pacific Content back in 2015 with our first client, Slack, we have been exceptionally lucky to work with a lot …

Last week, I wrote about Apple Podcasts star ratings, and what I learned by analyzing 20 million of them. But star ratings are …

Here at Pacific Content, our clients often ask about star ratings in Apple Podcasts. I get questions like: “Our company’s podcast has 308 ratings. …

The term “Audience Development” comes up a lot in the work we do every day. Pacific Content might be best known for …

A few weeks ago, Atlassian Editorial Director John Ville was named B2B Content Marketer of the Year at the 2020 Content Marketing Awards. …

If you’ve never worked on a branded podcast, it’s natural to have a few questions about what it’s like to make one. …

When asked how to create a successful podcast, we always point to our recipe for podcast success: Creative Bravery plus Commitment. Creative …

This week on the blog, we’d like to highlight the innovative way that MacMillian Publishers launched and rolled out their new podcast Driving …

Pacific Content gets to work with huge brands. Ford Motor Company has around 190,000 employees. Dell Technologies has around 165,000 employees. Big …