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September 12, 2023 2024-10-14 3:45Blog
Podcast Industry Blog
Opening Note: I am a huge proponent of Dynamic Ad Insertion and its ongoing evolution and effective use in regards to paid …
In early 2017, a colleague and I were discussing an upcoming podcast launch, debating which of Apple’s categories was the best fit: Business? Technology? Society …
Last year, the owners of Pacific Content found ourselves locked in a boardroom, working to solve a big problem for our business: a couple …
“These are people who understand the power of story and that stories are everything.” Dan Heath has written multiple best-selling books with …
In early 2017, the Pacific Content team decided it was time for “branded podcasts” to die. So we did something kind of …
Who owns your podcast? I mean, who really owns your podcast? The answer depends on your RSS feed, and where it’s hosted. To see …
Welcome to our second annual Podcast Predictions post, where many of the podcasting industry’s leaders peer into their crystal balls and tell …
Launching a podcast can be a dark art. There’s no shortage of rumours, snake oil, and just plain bad information out there …
What comes to mind when you hear the words “company podcast”? Likely a stuffy corporate executive interviewing thought-leaders, visionaries, and SMEs (translation: …
As the podcasting industry continues to grow and evolve at a rapid pace, we asked many of the smartest people in the …
