5 years ago, McAfee felt it had an image problem. The company has long been a global leader in cyber-security, but back then, when people thought of the brand, they mainly thought of its popular anti-virus software. The company had also been struggling for years to engage consumers in meaningful conversations about cybersecurity. “They just don’t want to think about it,” they told us. “Not until they have a problem and they have no other choice.” Of course, this was a problem as the best way to deal with hacks is to stop them from happening in the first place, and the best way to stop them from happening in the first place is through education, which requires forethought and planning from the start.
Our answer to their problem was Hackable — a podcast version of the hit TV show mythbusters, but for cybersecurity. Central to the show was the simple question: “In a world where we obsess over staying connected, how can we be sure we’re not leaving ourselves vulnerable? Hosted by Pacific Content showrunner Geoff Siskind, the show dug into the minds of cybercriminals with cybersecurity expert Bruce Snell and gave listeners a front row seat to “explore where we’re susceptible [to hacking] in our daily routines, without even realizing it.”