Podcast Ad Creative, Planning & Buying

Podcast advertising works

Whether you’re promoting your brand, your products, or your own original show, podcast advertising is one of the best ways to reach the audiences you care about.

More than 100 million people in America listen to podcasts each week, and the most engaged podcast listeners pay more attention to ads on podcasts than in other media and are more likely to purchase products they hear about in podcast ads.

Our approach to podcast advertising

At Pacific Content, we specialize in podcast marketing campaigns that deliver results. Our paid media approach is based on three key ingredients:

1. Creative Bravery: The Right Message
2. Targeting: The Right Audience
3. Measurable ROI: The Right Tracking

For years, we’ve seen traditional media buying agencies try — and fail — to execute effective advertising campaigns for our clients. Why do they fail? Often, big agencies lack podcast-specific domain expertise. Other times, they don’t have meaningful relationships with podcast creators or networks. Or they don’t understand how to measure the effectiveness of podcast ads.

Pacific Content isn’t a general-purpose media buying agency. We’re audio experts with deep knowledge of what works in podcasting.

Measuring success

All good podcast marketing delivers measurable results. Whether your campaign is designed to improve brand awareness and favourability, increase sales, or drive sampling of your own original podcast, the media buying team at Pacific Content will work with you to ensure every dollar you spend on podcast ads is measurable relative to your goals.

Get in touch

We’re gigantic podcast nerds. To learn more about how Pacific Content can help your brand achieve its goals through podcast marketing, get in touch. We’d love to hear from you.