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Podcast Industry Blog

Not every brand can (or should) open their new podcast season with a story about racial discrimination and housing in America. Rocket …

Our panel of producers with live radio backgrounds is back again, and this time they are sharing their best practices for preparing …

We’ve reconvened our panel of live radio experts to share their accumulated wisdom about what makes for a great host (moderator), what common …

In our last post, we talked about the significant overlap between live radio and Clubhouse. Many of our team members have considerable experience in live …

In the world of digital audio, it seems like everyone is talking about Clubhouse. (Elon Musk debuted on the platform this week!) For an …

This week, Apple launched Time to Walk, an “audio walking experience” available only to Fitness+ customers. I tried it for the first time …

At Pacific Content, we make original podcasts with brands. But we don’t just make shows. We also help our clients market their shows. One of the …

Podcast search matters. According to the 2020 Canadian Podcast Listener study: Between in-app and online search, more than 1-in-10 discovered their new podcast …

This year, we were thrilled to start working with Jefferies, a financial services company based in New York. First, we helped them develop …

Every year around this time, we ask some of the smartest thinkers in podcasting an important question: “What’s next?” Often, the predictions are surprisingly accurate… although …