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Podcast Industry Blog

In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? …

Calculating the median age of all podcasts

Lessons in disconnection from Cal Newport, Jason Fried, and David Heinemeier Hansson

No, not this type of trailer Every podcast needs a trailer. Some podcasts should probably have more than one trailer. Even if you’ve already …

12% of podcasts have only published a single episode

What podcasters can learn from TV news Before I got into podcasting, I spent the first decade of my career working in …

In the spirit of Halloween, we have polled our team for their best (worst) podcast-themed costumes. The Trick? No podcasting advice or …

Update, December 2019: One year later, I re-ran this analysis using a larger sample size of 19 million podcast episodes. Find the updated data …

Your podcast is in a lot of different places. Which ones should you link to?

At Pacific Content, we get a lot of questions about the Apple Podcasts charts. Apple’s charts are perhaps the most-watched public-facing measure of podcast …