Blog

Podcast Industry Blog

Often one of the most challenging aspects of starting a new podcast for brand managers is learning how to talk about sound. …

Google’s new podcasting strategy completely reimagines how people find and listen to shows. And Google’s podcasting team has set a bold and game-changing goal: to double podcast audiences globally. This is part two of our exclusive five-part series.

Google has a new podcasting strategy that completely reimagines how people find and listen to shows. This is part one of our exclusive five-part series. …

Optimize your podcast website for iOS with a single line of code

When brands start thinking about making a podcast, one of the first questions is: “What should our show be about?” This question …

You could call it a thought virus. Or podcasting’s most enduring meme. “If you like this show, remember to leave us a …

At Pacific Content, we make original podcasts with brands. For a lot of brands, an original podcast done well creates a huge amount of …

Apple launched its Podcasts Analytics beta in December 2017, much to the delight of data-hungry podcasters who want to better understand show performance. …

The annual release of the Infinite Dial research from Edison and Triton is like Christmas Day for the podcasting industry. Everyone from podcasters to advertisers to …

In early 2017, a colleague and I were discussing an upcoming podcast launch, debating which of Apple’s categories was the best fit: Business? Technology? Society …