Category: Podcast Advertising

The most crowded categories in Apple Podcasts (April 2021 edition)

April 1, 2021

Here’s why your podcast’s paid media buys aren’t working

January 21, 2021

Introducing Paseo, a new tool to help understand and improve podcast app SEO for better discoverability

January 14, 2021

I asked John about the success of Teamistry and how podcasting fits into Atlassian’s overarching content marketing strategy

A conversation with Atlassian Editorial Director and B2B Content Marketer of the Year John Ville

November 5, 2020

People talking to people about people

September 17, 2020

A running list of where you can nominate your branded podcast

What awards can a branded podcast win?

August 20, 2020

Your paid budget probably matters less than you think

How much money should I spend to promote my podcast?

July 16, 2020

(Or “how to acknowledge COVID-19 without making all your episodes about COVID-19”)

How to make your evergreen podcasts topical using DAI

April 2, 2020

Your podcast episode notes could probably be longer and more search-friendly

February 27, 2020

If you want to stand out from the crowd, understand the crowd

The most crowded categories in Apple Podcasts (February 2020 edition)

February 13, 2020

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