The Bar Is Only Going To Get Higher
I just spent two fantastic and inspiring days in Park City, Utah, at the Elevate Brand Storytelling conference. It’s a …
Apple Podcasts provider pages: a built-in cross-promo opportunity
There’s an underused feature of Apple Podcasts that more people should know about: provider pages. According to Apple: If …
The Case For Internal Podcasts
Happy employees listening attentively to their company’s internal podcast 🙂 Photo by Shridhar Gupta on Unsplash From day one, Pacific Content …
Don’t forget about your podcast’s back catalog
As podcasters, it’s easy to spend your time promoting your most recent release. Your latest episode. Your freshest …
Why you shouldn’t compare your podcast to others
Be wary of trying compare apples-to-apples in podcasting. It’s tougher than you might think and often not strategic. …
QR Codes and Helpful Humans: How Red Hat Builds Podcast Audiences at Live Events
Podcast signage featuring trackable QR codes at Red Hat Summit 2019 Word of mouth is powerful. Personal recommendations …
Nice Brands Finish First. Proven By Science… and Slack
When we first started making podcasts with brands in 2015, we found an immediate, shared mindset with our …
Successful podcasts are more likely to include trailers
Last year, I wrote about why every podcast needs a trailer. Podcast trailers can be effective tools for building …
How to Measure Creative Bravery and Commitment
In early 2018, I wrote about our recipe for podcast success. It’s… a graph. This is the graph: To …
The Podcast Artwork Rainbow
11,697 pieces of podcast cover artwork pulled from Apple’s top podcasts charts, May 2019 There are trends in book …
