The Best Brand Podcast Production Agencies [2025]

So, you’re thinking about launching a brand podcast? Excellent choice. We couldn’t be more on board with you. …

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fightthirdactdropoff
Podcast Strategy

How To Fight the Third Act Drop-Off in Interview Episodes

You’ve booked a fantastic guest on your show. They give a great interview, and you’re super excited. You …

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podcast_is_a_play
Podcast Strategy

Your Podcast is a Play: What podcasters can learn from playwrights about intention, audience, and impact

CHARACTER The oldest play known to history (The Persians by Aeschylus) is almost 2500 years old. That’s two …

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Double acts
Podcast Strategy

Double acts. Dynamic duos. Co-hosts.

History is full of them: Laurel and Hardy. Batman and Robin. Spongebob and Patrick. And the podcast industry …

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The Importance of the Podcast Trailer
Podcast Strategy

The Importance of the Podcast Trailer

Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task …

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AI Failures in podcasting
Podcast Strategy

AI Failures in Podcasting – Working Out the Weak Points

I sat in on an interview recently with the former head of legal at a very large finance …

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What YouTube Really Reveals About Your Podcast Audience
Audience Development

What YouTube Really Reveals About Your Podcast Audience

This is not an article singularly stating “YouTube is great for discoverability” nor is it positioning the question, …

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When Is the Best Time to Launch a Podcast?
Podcast Strategy

When Is the Best Time to Launch a Podcast?

The question isn’t whether you should launch a podcast. It’s whether you’re strategic enough to launch it when …

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Competitive Landscape Analysis (1)
Podcast Strategy

What is a competitive landscape analysis? And how do we use it?

If you search “How to start a podcast”, you’ll be inundated with step-by-step guides, video tutorials, and Reddit …

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Podcasting in the Age of YouTube-ification
Podcast Strategy

Hosting a podcast is a team sport 

Want your show to sound effortless? Do the work. Get a team. Be yourself. …

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