On a white background, the text reads "The Blue Collar Opportunity in Branded Podcasting". There is a subheader that reads "Missed Podcast Opportunities". In the top right corner, there are some graphics of construction tools.
Podcast Strategy

The Blue Collar Opportunity

October 29, 2024
by Annalise Nielsen

Missed Podcast Opportunities for Brands …

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Someone contemplating at their computer. The screen is transparent, and we can see the play features for YouTube on the screen.
Audience Development

Should I Put My Podcast on YouTube?

May 30, 2024
by Jenn Leask

Common Client Questions …

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Make Your Podcast More Accessible
Audience Development

Make Your Podcast More Accessible

May 30, 2024
by Jenn Leask

Global Accessibility Awareness Day 2024 …

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The Importance of the Podcast Trailer
Podcast Production

The Importance of the Podcast Trailer

May 30, 2024
by Alison Broverman

How I Learned to Stop Worrying and Love (or at least not totally loathe) My Trailer …

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The Attention Bargain
Podcast Strategy

The Attention Bargain

May 29, 2024
by Annalise Nielsen

The Most Slept-On Attention Bargain for Brands …

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a hand clicking a mouse, with the keyboard showing as well (but cut off)
Audience Development

Episode Descriptions to Make Listeners Click Play

May 13, 2024
by Pippa Johnstone

Why you should give your podcast show notes another look …

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The Next Part of the Equation in Podcast Advertising
Podcast Advertising

The Next Part of the Equation in Podcast Advertising

April 29, 2024
by Russ More

Part 2: Targeting …

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Why does your listener retention look different on Apple vs Spotify?
Audience Development

Why does your listener retention look different on Apple vs Spotify?

March 25, 2024
by Annalise Nielsen

Common Client Questions …

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A young woman with long dark hair is wearing headphones and smiling, enjoying the music
Podcast Production

Music for Podcasts

February 26, 2024
by Andy Sheppard

Don’t Just Communicate. Resonate! …

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Group of young friends bonding outdoors
Podcast Strategy

Podcasts Are Cool (Again?)

January 22, 2024
by Matt Mise

Everyone I talk to under 30 has a list of fresh podcast recommendations (followed by a list of …

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