Our ServicesAugust 21, 2020 2023-04-10 9:29
Have audiences cheering for another season.
We help partners create and grow premium podcasts that drive real, measurable results.
As the leading pioneer in branded podcasts, we are proud to offer a full, comprehensive range of podcasting services related to:
Our partners include some of the world’s strongest brands, media networks, streaming platforms, agencies and publishers in the world; small and medium sized businesses; and industry leaders looking to amplify their voice to a rapidly growing podcast audience.
Our work has reached millions of people, won numerous awards (including AdWeek’s 2022 Branded Podcast of the Year), and consistently appears at the top of the Apple Podcast charts.
Why work with us?
- We produce premium podcasts and bring them to market on behalf of our clients.
- We help existing podcasts find bigger audiences and increase their business impact.
- We turn brands into media companies and set them up to produce their own podcasts.
- We develop impactful audio strategies for brands.
Who works with us?
- Industry leading organizations that are looking for ultra high quality podcasts to connect to their audience.
- Start-ups and growing businesses that want to use the power of audio to establish their brands.
- Media companies and networks that are looking for expertise in creating custom podcasts.
- Agencies that want to serve their clients with impactful audio content.
Podcasts have evolved into a premiere top-of-funnel marketing platform. A high-quality original podcast is a powerful, intimate, and personal way for your desired audience to connect and engage with your brand.
Quality is a vital factor that will set your podcast apart from the sea of other podcasts. So if you’re going to make a podcast, make it great. Our specialty is telling powerful stories that bring your brand voice and values to life and connect you with listeners.
Even the most brilliant content in the world is useless if no one hears it. That’s why we help you and your teams to think and act like a media company. We work with you to develop a custom Audience Development strategy that takes full advantage of your paid, earned, owned, and internal channels.
How do we create successful podcasts?
The first key to making a successful podcast is creating a great show. A show that audiences want to listen to and that adds value to their lives. A show that can compete with the more than 1 million podcasts available out there and that listeners want to subscribe to and tell all their friends about. Great shows don’t simply exist to advertise products and services; great shows are what we call ‘creatively brave.’ They tell impactful stories that genuinely interest, excite, educate and inspire audiences.
The second, equally important key to making a successful podcast is ensuring the desired audience actually finds out about the podcast. In fact, the marketing and promotion of a show is just as important as the work you put into assembling and producing it. Fortunately, in this regard, brands and organizations tend to have an advantage: an existing audience of customers, staff, partners and followers. We call smart audience development Commitments.
Make a great show and promote it well. It’s a simple strategy but difficult to execute well. Read more about our recipe for podcast success on our blog.
1. Production services
End-to-end podcast production
We specialize in high quality, premium audio storytelling and take care of the entire podcast production cycle. Our work includes research, script writing, booking guests, recording, editing and sound design. We also secure all music or other third party rights.
Host talent search and training
Working closely with our clients we identify best podcast hosts, train and direct them to make them sound amazing.
Multiple language support
Together with our translation partners we can offer podcasts in multiple languages with little extra cost. Many of our clients have multinational customers and a smart translation strategy allows them to multiply their potential listeners.
Studio setup and advice
We help our clients create a recording set-up and their home or office to ensure efficient and cost effective podcast recording.
2. Audience Development, Distribution and Metrics
Growing podcast reach
We develop audience development plans that increase the reach of a show, engage with an audience and generate business results. This can be done for podcasts produced by us or existing shows already in market.
We plan and execute custom paid media campaigns with high conversion rates. With years of experience promoting podcasts we have developed an extensive set of best practices to maximize the impact of any paid marketing campaign.
Not only do we help clients figure out what success means, we also create tools that measure the impact of a podcast.
Brand lift studies
Measuring the impact of a podcast on a brand can be a key tool to measure its effectiveness and through our partners we can create custom brand lift studies.
We create successful podcast distribution tactics to ensure our shows are available on all podcasting platforms.
3. Strategy and content development
We work with our clients to create new podcasts that create the desired business impact.
Audio brand strategy
We help our clients come up with an audio content strategy that will help them reach new customers and connect to their existing audiences.