How To Avoid Podcasting’s Trough Of Disillusionment
Me when I start a new podcast project: “OMG this idea is so awesome it should be a …
How to name your podcast trailer
Few things are more satisfying than launching the second season of a show you’ve worked hard on. It …
People talking to people about people
Early in my radio career, I worked with the late, great David Candow. He had a saying: “Good radio is …
The unexpected benefit of appearing on the Apple Podcasts charts
I’ve written before about the importance of choosing the right category for your podcast, and the benefits of appearing on …
How to Choose Music for Your Podcast
Podcasting is one of the few places where the sound designer/mixer is often responsible for choosing music. In …
How to find and book guests for your podcast
At Pacific Content, we believe a great podcast is one that audiences genuinely connect with. A great show …
What awards can a branded podcast win?
Participating in awards shows can be an excellent way of generating buzz for your podcast and expanding its …
Podcast artwork: think outside the box
Inside the podcast ecosystem, square artwork reigns supreme. In “now playing” screens, in search results, and across dozens …
How to direct a podcast host
Delivering a stellar audio performance is a lot more difficult than it sounds. Without proper preparation and training, …
Why Your Podcast Needs a Show Bible
Over the years, we’ve made a lot of podcasts for a lot of different clients. Each show we …
