The surprisingly simple way to get your show on Apple’s podcast charts
Podcast Strategy

The surprisingly simple way to get your show on Apple’s podcast charts

At Pacific Content, we get a lot of questions about the Apple Podcasts charts. Apple’s charts are perhaps the most-watched …

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Podcasting’s social media problem

It’s all about context. …

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Product packaging for podcasts, part 2: episodic elements

If your latest podcast episode was a book, how thick would its spine be? …

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Product packaging for podcasts

Don’t forget about the non-audio parts of your show …

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Why we don’t respond to RFPs — Process, not Pitches

I don’t understand the model of pitching ideas through RFPs. Here’s why. …

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Weapons of Mass Distribution — The Unfair Advantage Of Networks and Brands

What are your secret strengths to grow audiences? …

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Growth spurts and booster rockets 🚀

Five lessons in building audience from Podcast Movement 2018 …

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Does your podcast have an expiry date?
Insights

Does your podcast have an expiry date?

Will your episodes still be fresh in a month? A year? A decade? …

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Google Podcasts is now LIVE.

This is what podcasters need to know. …

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Preaching to the converted

26% of Americans listened to a podcast in the last month. Don’t forget about the 74% who didn’t. …

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