14 Podcast Predictions for 2021 from Industry Leaders
Every year around this time, we ask some of the smartest thinkers in podcasting an important question: “What’s …
How Pacific Content Pitches Podcasts To Brands
Since we started Pacific Content back in 2015 with our first client, Slack, we have been exceptionally lucky to …
Apple Podcasts reviews, by the numbers
Last week, I wrote about Apple Podcasts star ratings, and what I learned by analyzing 20 million of them. …
I analyzed 20 million Apple Podcasts star ratings. Here’s what I learned.
Here at Pacific Content, our clients often ask about star ratings in Apple Podcasts. I get questions like: “Our company’s …
What is “Audience Development” anyway?
The term “Audience Development” comes up a lot in the work we do every day. Pacific Content might …
A conversation with Atlassian Editorial Director and B2B Content Marketer of the Year John Ville
A few weeks ago, Atlassian Editorial Director John Ville was named B2B Content Marketer of the Year at …
Bring Back Bronco host Sonari Glinton on making a branded podcast
If you’ve never worked on a branded podcast, it’s natural to have a few questions about what it’s …
Your brand has podcasting superpowers!
When asked how to create a successful podcast, we always point to our recipe for podcast success: Creative …
How Macmillan and Apple partnered to create an ‘enhanced listening experience’ for Driving the Green Book
This week on the blog, we’d like to highlight the innovative way that MacMillian Publishers launched and rolled …
How Rogers internally promoted its new podcast to its 25,000+ employees
Pacific Content gets to work with huge brands. Ford Motor Company has around 190,000 employees. Dell Technologies has …
