(Sound) Designing for Diversity
Like a lot of folks after the events of the last year, we’ve been examining our cultural biases, …
Clubhouse strategy — keeping quality high while you’re live without a net
When the show is live, what are the things that a host/moderator and producer/moderator can do to keep …
Clubhouse show preparation — question lines and guest preparation
Our panel of producers with live radio backgrounds is back again, and this time they are sharing their …
Clubhouse moderator and producer strategies from the world of live radio
We’ve reconvened our panel of live radio experts to share their accumulated wisdom about what makes for a great …
Clubhouse techniques and strategies from the live radio playbook
In our last post, we talked about the significant overlap between live radio and Clubhouse. Many of our team members have …
How to think about Clubhouse audio strategy
In the world of digital audio, it seems like everyone is talking about Clubhouse. (Elon Musk debuted on the …
Apple’s Time to Walk and the value of context-specific audio storytelling
This week, Apple launched Time to Walk, an “audio walking experience” available only to Fitness+ customers. I tried it …
Here’s why your podcast’s paid media buys aren’t working
At Pacific Content, we make original podcasts with brands. But we don’t just make shows. We also help our clients market their …
Introducing Paseo, a new tool to help understand and improve podcast app SEO for better discoverability
Podcast search matters. According to the 2020 Canadian Podcast Listener study: Between in-app and online search, more than 1-in-10 …
When one podcast isn’t enough: a Q&A with Shannon Murphy, Head of Strategic Content at Jefferies
This year, we were thrilled to start working with Jefferies, a financial services company based in New York. First, …
