Podcast cross-pollination: 6 lessons from a hacker podcast episode swap

Episode swaps can be an incredibly effective podcast marketing tactic: I release an episode of your show in my feed, and you …

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Who is going to scale the podcast industry? It might not be who you think.

There are a lot of very smart brains working on how to grow the podcast industry to the …

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How to make amazing podcast artwork

Episodic artwork from Season 2 of Command Line Heroes It may seem counterintuitive, but podcast listeners often use their eyes …

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9 Marketing Lessons for Podcasters: Inside the Strategy of Facebook’s New Podcast

Facebook just launched a new original podcast, Three and a Half Degrees. The show was conceived over a year …

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Overwhelmed by the sheer number of podcasts? It’s not just you.

Too many podcasts. Not enough time. It’s easy to feel overwhelmed by the seemingly endless flood of brand …

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13 Predictions for Podcasting in 2019

1. Podcasts go mainstream (FINALLY!) ABC advertises their daily news podcast in Times Square “I believe 2019 is …

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Every podcast needs a trailer

No, not this type of trailer Every podcast needs a trailer. Some podcasts should probably have more than one trailer. …

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I analyzed 10 million podcast episodes to find the average length

Update, December 2019: One year later, I re-ran this analysis using a larger sample size of 19 million podcast …

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Podcast Success In One Graph — Creative Bravery x Commitment

Last year, the owners of Pacific Content found ourselves locked in a boardroom, working to solve a big problem for …

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