Weaving brands into culture through podcasts

Creators and brands are treating podcasts as table stakes for reaching fans and customers in 2024, to the same level we expect our favourite brands to deliver us a content experience designed for YouTube, Tiktok and Instagram.

Relevancy, sound-first storytelling, little noise from competitors, and the impact of AirPod Attention™ (not a real trademark) – the case for original podcasts as a content channel is undeniably strong.

41% of Gen Z listeners say podcasts bring them closer to the cultural zeitgeist than any other platform

Listeners are more likely to consume ad-free, on-demand content, but 68% agree they will consider brands learned about on podcasts

Award-winning podcasts, now for every brand

Pop by Pacific Content brings our industry-leading approach to original podcast content to a different package. Pop is designed to create podcast content for an existing brand campaign, creator deal, always-on channel strategy, or content ambitions that just don’t call for the Hollywood treatment.

What to expect

Podcast formats proven to work and on an accelerated schedule
Industry-leading full-service: idea development, production, and sound design
Audience Development: essential strategy and consultation to market the show
Technology: hosting, distribution, access and training to real-time analytics
Attribution: customized brand lift studies and neural data research is available
Content that leaves audiences cheering for more

From the team behind some of the most influential original podcasts for brands

Need to convince your boss? Here’s why brands are investing in podcasts

As the second fastest growing platform, podcasts offer incremental reach of 12% over Radio and 11% over linear TV (Sounds Profitable)
Pacific Content’s work increases brand favourability by 69%, and earns an eye-popping average episode retention rate of 80%. That’s a lot of time with your brand. (Signal Hill Insights)
Podcast audiences are nearly a generation younger than TV and Radio audiences (Sounds Profitable)

Get Started

Pop by Pacific Content