Amidst a global pandemic, Jefferies doubled down on podcasts to deeply engage their partners and prospective clients.

After the stress and turmoil of 2020, the question is: what’s next?

I asked John about the success of Teamistry and how podcasting fits into Atlassian’s overarching content marketing strategy

The veteran radio journalist and former NPR correspondent reflects on his first branded project

The two companies produced an Apple Music playlist and an interactive travel guide on Apple Maps to complement the podcast

A Q&A with Rogers’ Elisa Barbaro

A quick introductory lesson in chase producing

A list of where you can nominate your branded podcast

A Q&A with Andy Sheppard, showrunner and sound designer at Pacific Content

Failing to plan is planning to fail, as the old adage goes