Steve Robinson

Amidst a global pandemic, Jefferies doubled down on podcasts to deeply engage their partners and prospective clients.

When one podcast isn’t enough: a Q&A with Shannon Murphy, Head of Strategic Content at Jefferies

December 17, 2020

I asked John about the success of Teamistry and how podcasting fits into Atlassian’s overarching content marketing strategy

A conversation with Atlassian Editorial Director and B2B Content Marketer of the Year John Ville

November 5, 2020

The veteran radio journalist and former NPR correspondent reflects on his first branded project

Bring Back Bronco host Sonari Glinton on making a branded podcast

October 29, 2020

The two companies produced an Apple Music playlist and an interactive travel guide on Apple Maps to complement the podcast

How Macmillan and Apple partnered to create an ‘enhanced listening experience’ for Driving the Green Book

October 15, 2020

A Q&A with Rogers’ Elisa Barbaro

How Rogers internally promoted its new podcast to its 25,000+ employees

October 8, 2020

A quick introductory lesson in chase producing

How to find and book guests for your podcast

August 27, 2020

A running list of where you can nominate your branded podcast

What awards can a branded podcast win?

August 20, 2020

A Q&A with Andy Sheppard, showrunner and sound designer at Pacific Content

How to direct a podcast host

August 6, 2020

Failing to plan is planning to fail, as the old adage goes.

Why Your Podcast Needs a Show Bible

July 30, 2020

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