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Podcast Industry Blog

Written by Audience Development Specialist Jennifer Leask and Head of Strategy & Development Annalise Nielsen Brands have been embarking on the journey of producing podcasts …

Me when I start a new podcast project: “OMG this idea is so awesome it should be a hundred episodes long, I’m …

Few things are more satisfying than launching the second season of a show you’ve worked hard on. It confirms several things — …

Early in my radio career, I worked with the late, great David Candow. He had a saying: “Good radio is people talking to people …

I’ve written before about the importance of choosing the right category for your podcast, and the benefits of appearing on the Apple Podcasts charts. …

Podcasting is one of the few places where the sound designer/mixer is often responsible for choosing music. In film or television, the …

At Pacific Content, we believe a great podcast is one that audiences genuinely connect with. A great show can be about anything …

Participating in awards shows can be an excellent way of generating buzz for your podcast and expanding its reach. Put simply, award …

Inside the podcast ecosystem, square artwork reigns supreme. In “now playing” screens, in search results, and across dozens of podcast directories and …

Delivering a stellar audio performance is a lot more difficult than it sounds. Without proper preparation and training, mistakes are easy to …