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September 12, 2023 2024-10-14 3:45Blog
Podcast Industry Blog
In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? …
Earlier this week, Arielle Nissenblatt remarked on the large number of Coronavirus-related podcast episodes: Indeed, the number of episodes has grown quickly, as …
Last month, podnews.net linked to a story that caught my eye: If your podcast host isn’t hosting its audio on a secure server (that …
Last week, we looked at podcast show descriptions, and discovered that many podcasters don’t make the most out of this important piece of …
Lately, I’ve been thinking a lot about podcast show descriptions — the bits of text that often appear in podcast apps to …
Back in October 2018, I analyzed 390,000 podcasts in an attempt to find the most crowded categories in Apple Podcasts. Since then, much …
Professor Clayton Christensen died last month. Many knew him for his theory of disruptive innovation, his classes at Harvard Business School, or his influential …
Perhaps the single most frequently asked question I get is: “How do I build an audience for my podcast?” It’s a perfectly …
Earlier this month, at a client meeting, we started talking about episode titles. Specifically, the length of episode titles. Some episode titles are short, …
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room and ask everyone to: …
