Blog
September 12, 2023 2024-10-14 3:45Blog
Podcast Industry Blog
Most people come to us to develop and produce an original podcast for their brand — sometimes more than one. People who …
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room and ask everyone to: …
People often ask me where our podcast ideas come from. It all starts with a two-day strategy session. Building a strong foundation …
A Q&A with Chartable’s Dave Zohrob about SmartPromos and direct attribution for podcast marketing campaigns
Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the year ahead. According to …
Last year, I tried to figure out the average length of a podcast episode. To do that, I analyzed metadata from 10 million …
The benefits of hiring a non-expert podcast host
Earlier this month, we dug into Charles Schwab’s audio funnel to understand how and why they produce several different podcast series, each designed to …
Pacific Content started working with Charles Schwab in 2017, when we first came together to create Choiceology, a show about decision making. Since …
Your brand is making a podcast, and your boss wants you to give feedback notes to the producers. Maybe you listen to …
