Blog
September 12, 2023 2024-10-14 3:45Blog
Podcast Industry Blog
Written by Audience Development Specialist Jennifer Leask and Head of Strategy & Development Annalise Nielsen Brands have been embarking on the journey of producing podcasts …
Perhaps the single most frequently asked question I get is: “How do I build an audience for my podcast?” It’s a perfectly …
Earlier this month, at a client meeting, we started talking about episode titles. Specifically, the length of episode titles. Some episode titles are short, …
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room and ask everyone to: …
People often ask me where our podcast ideas come from. It all starts with a two-day strategy session. Building a strong foundation …
A Q&A with Chartable’s Dave Zohrob about SmartPromos and direct attribution for podcast marketing campaigns
Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the year ahead. According to …
Last year, I tried to figure out the average length of a podcast episode. To do that, I analyzed metadata from 10 million …
The benefits of hiring a non-expert podcast host
Earlier this month, we dug into Charles Schwab’s audio funnel to understand how and why they produce several different podcast series, each designed to …
