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Podcast Industry Blog

In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? …

Be wary of trying compare apples-to-apples in podcasting. It’s tougher than you might think and often not strategic. Some of the most …

Podcast signage featuring trackable QR codes at Red Hat Summit 2019 Word of mouth is powerful. Personal recommendations are golden. Genuine enthusiasm …

When we first started making podcasts with brands in 2015, we found an immediate, shared mindset with our first client, Slack. Coming from …

Last year, I wrote about why every podcast needs a trailer. Podcast trailers can be effective tools for building excitement and anticipation for …

In early 2018, I wrote about our recipe for podcast success. It’s… a graph. This is the graph: To briefly recap… Creative Bravery is …

11,697 pieces of podcast cover artwork pulled from Apple’s top podcasts charts, May 2019 There are trends in book cover design. There are trends …

Sbaglio strada e cambio vita — Italy’s first branded podcast Last week, I attended the OBE Summit for Branded Entertainment in Milan, Italy. Along with …

It’s easy to link to your podcast on social media. But it’s hard to know if your social posts make a difference, …

Naming a new podcast can be tricky. It’s tricky because choosing a show name is a creative challenge with many technical considerations. …