Blog

Podcast Industry Blog

Often one of the most challenging aspects of starting a new podcast for brand managers is learning how to talk about sound. …

At Pacific Content, we get a lot of questions about the Apple Podcasts charts. Apple’s charts are perhaps the most-watched public-facing measure of podcast …

A handy chart to see how your show’s category compares

Audience Insights From a Professional Podcast Researcher

How can you separate your content from the trivial many and become part of the vital few?

Let’s check in and see how many shows actually use them

It’s all about context.

If your latest podcast episode was a book, how thick would its spine be?

In early 2017, we stopped calling our product “branded podcasts” and instead opted for “original podcasts with brands.” The term “branded podcasts” felt like …

Don’t forget about the non-audio parts of your show