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Podcast Industry Blog

This is the fifth and final article in our Field Guide to Podcasting series. These posts will profile the people and roles …

A handy chart to see how your show’s category compares

Audience Insights From a Professional Podcast Researcher

How can you separate your content from the trivial many and become part of the vital few?

Let’s check in and see how many shows actually use them

It’s all about context.

If your latest podcast episode was a book, how thick would its spine be?

In early 2017, we stopped calling our product “branded podcasts” and instead opted for “original podcasts with brands.” The term “branded podcasts” felt like …

Don’t forget about the non-audio parts of your show

I don’t understand the model of pitching ideas through RFPs. Here’s why.