Podcasting was popularized in 2005 when it was integrated into iTunes. While Apple’s initial press release suggested that podcasting was going mainstream back …

26% of Americans listened to a podcast in the last month. Don’t forget about the 74% who didn’t.

In content, it’s always better to leave audiences wanting more than have them wanting less.

Every podcast needs a website. Don’t forget these fundamentals.

We recently realized that we have a blind-spot when it comes to marketing our podcasts, and it’s all because of a choice …

Most podcast download charts suck. So we built our own. Here at Pacific Content, we look at podcast downloads a little differently. …

Google has a new podcasting strategy that completely reimagines how people find and listen to shows. And Google’s podcasting team has set a bold and game-changing goal: to double podcast audiences globally. This is the final installment in our exclusive five-part series

Google’s new podcasting strategy completely reimagines how people find and listen to shows. And Google’s podcasting team has set a bold and game-changing goal: to double podcast audiences globally. This is part three of our exclusive five-part series.