Client: Ford Motors
Bring Back Bronco
Bring Back Bronco is an eight-part serial podcast that tracks the iconic rise, untimely fall and unprecedented rebirth of the iconic Ford Bronco. Hosted by veteran NPR auto reporter Sonari Glinton goes on the road trip of a lifetime to find out why Ford killed the Bronco and meets the passionate fans and team of Ford employees who went underground to bring it back. This 8-part series is a fifty-year odyssey of blood, sweat, and dirt. It takes you from the dizzying heights of the post-war boom to the most-watched police chase in American television history and this year’s rebirth of the iconic 4×4.