Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Hard-Earned Truths from Hundreds of Conversations Inside the Industry
In early 2018, I wrote about our recipe for podcast success. It’s… a graph. This is the graph: To briefly recap… Creative Bravery is …
It’s easy to link to your podcast on social media. But it’s hard to know if your social posts make a difference, …
Naming a new podcast can be tricky. It’s tricky because choosing a show name is a creative challenge with many technical considerations. …
Photo by Eric Rothermel on Unsplash When we first started making podcasts, the best practice for how often to publish a new episode seemed to …
Photo by Harry Sandhu on Unsplash Time and attention are the most scarce and valued resources for anyone making content. If you’re looking for a …
Once upon a time, there was a magic pizza shop. The pizza shop was magic because it was so efficient — their …
Photo by San Fermin Pamplona — Navarra on Unsplash More often than not, a potential client approaches us with strong interest in creating a podcast …
As a podcaster measurement nerd, I sometimes envy people who work in other online media. Here’s why: A YouTuber can easily tell …
Calculating the median age of all podcasts
Lessons in disconnection from Cal Newport, Jason Fried, and David Heinemeier Hansson
What podcasters can learn from TV news Before I got into podcasting, I spent the first decade of my career working in …
In the spirit of Halloween, we have polled our team for their best (worst) podcast-themed costumes. The Trick? No podcasting advice or …
