The Art of Good Sound Design with Dan Leone and Ben Adair of Western Sound
Once a week at Pacific Content, we get together and spend an hour or so talking about the …
How much money should I spend to promote my podcast?
At Pacific Content, we often work on podcast projects that include a paid promotion budget. Some podcast marketing …
Podcasting’s Secret Sauce… REVEALED!
If there is one wish that every single podcaster on the planet has, it is likely “how can …
How to help new listeners discover your podcast’s back catalog
Last year, Firefox published an episode of IRL: Online Life is Real Life called The Surveillance Economy, all about how large …
A beautiful day in the (podcast) neighbourhood
If you’re a podcaster, or work in audience development, or buy and sell ads on podcasts, it’s incredibly …
Breaking our own rules
We get asked a lot what the secret sauce is for podcast success. Companies see the impact we …
How to find podcast niches you didn’t even know existed
Earlier this month, I took a list of the top shows in Apple Podcasts, and drew a map …
Are we entering an era of authenticity?
Creativity thrives under constraints — in fact, many suggest creating constraints as a strategy to increase creativity and drive new approaches. So it is no surprise …
The podcast ecosystem is comprised of distinct “neighbourhoods”
A few months ago, I decided to draw a map of podcast neighbourhoods. To begin, I looked at …
Podcasters, Pandemics, and the Eisenhower Matrix
I am an eternal optimist. As the pandemic goes on, my tolerance for an onslaught of bad news …
