What Worked in 2023: Audience Development
2023 was hard on many of us economically. We started the year with a rocky economic outlook, …
What Worked in 2023: Brands in Podcasting
2023 was hard on many of us economically. We started the year with a rocky economic outlook, …
Is Your Brand Missing Out on the Potential of Podcasts?
There’s a story I’ve been sharing a lot lately that I thought might be interesting for our blog …
Why the Why Matters in Brand Storytelling
We start all our new collaborations asking, ‘Why do you want to make a podcast?’ Sometimes the answer …
What makes good podcast cover art?
Ivo Matić is a designer. He specializes in visual branding and yet, some of his favorite projects start …
Here’s how our top podcasts of the year get listeners to stay
“How do I know if my podcast is a success?” This question gets asked a bunch of different …
Why Did a Mortgage Lender Tackle Racism In Their Podcast?
Not every brand can (or should) open their new podcast season with a story about racial discrimination and …
Tell Me a Story: What Podcast Format Works Best for Brands?
There’s this thing I’ve been hearing a lot lately. “Our CEO’s going to host a show like Smartless.” …
What’s the Real Value of Podcast Listener Attention?
Written by Audience Development Specialist Jennifer Leask and Head of Strategy & Development Annalise Nielsen Brands have been embarking on the …
Off Mic: Why Morgan Stanley made What Should I Do With My Money?
In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original …
