The Most Important Things We’ve Learned About Making Successful Podcasts with Brands
This is my last week at Pacific Content. After more than six years of working with this amazing team …
Podcast Collaborations and Content Integrations
At Pacific Content, our goal is to help brands think and act like media companies. You may have …
Your podcast’s top priority
It’s pretty tough to stand out in podcasting today. There are a lot of shows out there. It’s …
Every Second Counts
Digital marketing is obsessed with easy-to-understand measurement units. ‘Impressions’ have been a key measurement tool for online ads …
How do I launch a paid media campaign for my podcast?
Written by Audience Development Specialist Elizabeth Hames and Media Buyer Russ More Paid media can be a great way to reach …
Then What Happened?
If you write podcasts, and you are lucky, you will meet someone who will, without sentiment, eviscerate your …
Why Your Audiograms Aren’t Working
Why Don’t Audiograms Bring New Listeners? Social media prioritizes visuals over audio Platforms like Instagram, Facebook and Twitter are designed …
Yes, podcast launch dates do matter
This question comes up ALL THE TIME: when should we launch our show? Our clients often want to …
6 Core Tenets Of Making A Successful Podcast
We finally returned to Podcast Movement Evolutions this year (March 23–26, 2022), in person, after a two-year pandemic-induced hiatus. And …
The 4 kinds of video podcast examples you’ll meet on YouTube
Jeff Vidler from Signal Hill Insights calls YouTube “the elephant in the podcasting room.” A lot of podcast …
