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Audience Development

A frustratingly difficult question about your podcast audience is about to get a lot less frustratingly difficult

For years now, I’ve been disappointing Pacific Content clients. The disappointment usually sets in after a client asks …

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Podcast Production

What are your pronouns?

A year ago I was doing an interview for the radio station where I used to work. The …

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Podcast Strategy

Conversations with Brand Storytellers

We love the term ‘brand storytelling.’ It perfectly represents our passion and we see it as a critical …

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Podcast Strategy

What Makes A Podcast Successful?

In case you missed it, a January 2022 Bloomberg newsletter piece by Lucas Shaw has been making waves within the …

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Podcasting Jobs

Just Call Me Rehmat

Working in podcasts has forced me to think more deeply about the impact of names and pronunciations — …

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Audience Development

Playing Favourites

With another round of COVID-related restrictions in place in Toronto, I had plenty of time over the holidays …

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Podcast Strategy

Asking all the right questions with HowSound’s Rob Rosenthal

(*Or, a great deal of what you need to know to get a great story from your next …

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Colorful cartoon creatures with quirky expressions, representing different podcast personalities
Podcast Strategy

What’s Your Podcast Personality?

(*Yes, there will be a quiz later to discover your own show’s personality.) Think about the three or …

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Everything I know about podcasting I learned from reality TV**
Podcast Strategy

Everything I know about podcasting I learned from reality TV*

(**well… when it comes to formats anyway) …

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The mysterious case of the overlapping Apple Podcasts categories
Podcast Advertising

The mysterious case of the overlapping Apple Podcasts categories

Last week, I met with a group of true crime podcasters. They were working on a new season …

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