It’s pretty tough to stand out in podcasting today. There are a lot of shows out there. It’s no doubt daunting to …

Digital marketing is obsessed with easy-to-understand measurement units. ‘Impressions’ have been a key measurement tool for online ads since the start of …

Written by Audience Development Specialist Elizabeth Hames and Media Buyer Russ More Paid media can be a great way to reach intended audiences who are …

If you write podcasts, and you are lucky, you will meet someone who will, without sentiment, eviscerate your script, leaving you and …

Why Don’t Audiograms Bring New Listeners? Social media prioritizes visuals over audio Platforms like Instagram, Facebook and Twitter are designed to be text or …

This question comes up ALL THE TIME: when should we launch our show? Our clients often want to know how they can …

Finding stories that align with our client’s brand values is one of the most important aspects of our jobs as podcast producers …

Determining what a podcast isshould probably be the least complicated step in the podcast strategy process, but it’s something that even those in …

The art of speculation is one of our favorite pastimes in the podcast world. So, here’s my take on where the industry …