Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
If you search “How to start a podcast”, you’ll be inundated with step-by-step guides, video tutorials, and Reddit posts. They’ll often tell …
The term “Audience Development” comes up a lot in the work we do every day. Pacific Content might be best known for …
A few weeks ago, Atlassian Editorial Director John Ville was named B2B Content Marketer of the Year at the 2020 Content Marketing Awards. …
Pacific Content gets to work with huge brands. Ford Motor Company has around 190,000 employees. Dell Technologies has around 165,000 employees. Big …
Me when I start a new podcast project: “OMG this idea is so awesome it should be a hundred episodes long, I’m …
Few things are more satisfying than launching the second season of a show you’ve worked hard on. It confirms several things — …
Early in my radio career, I worked with the late, great David Candow. He had a saying: “Good radio is people talking to people …
Podcasting is one of the few places where the sound designer/mixer is often responsible for choosing music. In film or television, the …
Participating in awards shows can be an excellent way of generating buzz for your podcast and expanding its reach. Put simply, award …
Inside the podcast ecosystem, square artwork reigns supreme. In “now playing” screens, in search results, and across dozens of podcast directories and …
Delivering a stellar audio performance is a lot more difficult than it sounds. Without proper preparation and training, mistakes are easy to …
At Pacific Content, we often work on podcast projects that include a paid promotion budget. Some podcast marketing budgets are small (a …
If there is one wish that every single podcaster on the planet has, it is likely “how can I grow my audience?” …
