Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Should your podcast be hosted by a celebrity? An influencer? Or someone who works for your company?
Google has a new podcasting strategy that completely reimagines how people find and listen to shows. And Google’s podcasting team has set a bold and game-changing goal: to double podcast audiences globally. This is the final installment in our exclusive five-part series
Google’s new podcasting strategy completely reimagines how people find and listen to shows. And Google’s podcasting team has set a bold and game-changing goal: to double podcast audiences globally. This is part three of our exclusive five-part series.
Google has a new podcasting strategy that completely reimagines how people find and listen to shows. This is part one of our exclusive five-part series. …
You could call it a thought virus. Or podcasting’s most enduring meme. “If you like this show, remember to leave us a …
Apple launched its Podcasts Analytics beta in December 2017, much to the delight of data-hungry podcasters who want to better understand show performance. …
Last year, the owners of Pacific Content found ourselves locked in a boardroom, working to solve a big problem for our business: a couple …
What comes to mind when you hear the words “company podcast”? Likely a stuffy corporate executive interviewing thought-leaders, visionaries, and SMEs (translation: …
Our Pacific Content team is lucky to work with one of the smartest and most progressive companies you could find. Slack is not only …
It’s official — podcasts are hot and here to stay. Consider these stats from Edison’s Podcast Consumer 2016 report: With stats like these, …
If you listened to a podcast recently, chances are, you didn’t hear many commercials. But that’s not because there weren’t any. Here …
