Blog

Podcast Industry Blog

In this series, we’re putting the spotlight on our clients. Why did they decide to explore an original podcast for their brand? …

Pacific Content started working with Charles Schwab in 2017, when we first came together to create Choiceology, a show about decision making. Since …

Your brand is making a podcast, and your boss wants you to give feedback notes to the producers. Maybe you listen to …

Who will fill this chair for your show? It’s inevitable. I’ve worked with many different brands to help develop many different podcasts. …

Which ones do I pick? I’ve written before about the importance of promoting your podcast’s back catalog, especially if your episodes are evergreen …

Here’s a question: if 100 people click a link to my podcast, how many will likely download an episode? For a long time, …

Well-executed live events can be incredibly valuable for podcasters. All at once, a live event can be: I think about live podcast …

“How many downloads do we have?” This is a common question. It’s a natural question. But it shouldn’t be the only question you ask …

When you discover a new podcast, how do you choose where to begin? Do you scroll all the way back to the …

This post is about empathy. It’s also about client service, collaboration, and teamwork. Why a post about empathy? Empathy has become a …