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Podcast Industry Blog

This is crunch time for brands planning their holiday marketing campaigns — plus, maybe I’m feeling a little inspired by the Christmas …

Who will fill this chair for your show? It’s inevitable. I’ve worked with many different brands to help develop many different podcasts. …

Which ones do I pick? I’ve written before about the importance of promoting your podcast’s back catalog, especially if your episodes are evergreen …

Here’s a question: if 100 people click a link to my podcast, how many will likely download an episode? For a long time, …

Well-executed live events can be incredibly valuable for podcasters. All at once, a live event can be: A content-gathering opportunity An opportunity …

“How many downloads do we have?” This is a common question. It’s a natural question. But it shouldn’t be the only question you ask …

When you discover a new podcast, how do you choose where to begin? Do you scroll all the way back to the …

This post is about empathy. It’s also about client service, collaboration, and teamwork. Why a post about empathy? Empathy has become a …

If you want a direct relationship with your podcast listeners, it’s important to own and control your podcast feed. This week, I got …

Making a high-quality, full-length podcast can create a huge amount of value for a brand, but it isn’t cheap. It takes a …