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Podcast Industry Blog

The Most Slept-On Attention Bargain for Brands

Most of the shows we make at Pacific Content are scripted. We write (and rewrite and rewrite) the text, and the hosts …

Everyone in the podcast world still can’t stop talking about video. Even in the branded podcast world, I’ve been asked countless times, …

You may have heard over 2022 that Youtube is the most used podcast platform (i, ii, iii). Back in February 2023, Youtube announced during …

Last week was Podcast Movement Evolutions in Las Vegas, an annual convergence of podcast creators, investors, marketers and lovers, all coming together to talk …

The Producer

This is the second article in our Field Guide to Podcasting series. These posts by Wanyee Li will profile the people and …

In the last year, I’ve noticed an increase in podcast content that feels like it was produced specifically for me. Some of my …

Serialized podcasts are not new. Neither is making them. Except for me. I’d never made one at Pacific Content and even as …

The Showrunner

This is the first article in our Field Guide to Podcasting series. The initial collection of posts by Wanyee Li will profile …

It was a cold, gray Friday in March of 2020 when I was told, along with millions of others around the world, …