Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task in the middle of …
The show Tell Me What Happened is a podcast about people helping people. It reflects the brand that created it — OnStar, whose advisors help …
The last several years have seen a huge influx of subscription streaming services — and podcasts are no exception. The launch of Apple Podcasts Subscriptions …
We’ve all heard the popular saying, “a picture is worth 1000 words.” What is an audio clip worth though? Take a minute …
Before podcasting, I spent many years in public broadcasting, producing a daily current affairs radio show. The target audience was broadly determined …
There’s nothing like delivering the news to a client that their show is being featured on Apple Podcasts. Without fail, it’s met …
Co-written by producer Aparita Bhandari and sound designer Robyn Edgar “Wouldn’t it be fun if we could record meeting this guest in the …
Co-written by Shawn Cole and Robyn Edgar. With contributions from Mark Angly, Dominic Girard, and Jeff Blundell ☞ Toss on some headphones and listen to this ☟ From Season 3 …
Despite attempts to ignore the recent growth of podcasts on YouTube, it’s becoming increasingly clear that your podcast needs to have a presence …
I was in a recording session last month with my headphones cranked up, monitoring several guests at once. I was listening hard …
It’s an extremely common problem. It takes training to diagnose. And if left unchecked, it can be crippling for a show. Any …
This is my last week at Pacific Content. After more than six years of working with this amazing team of creatively brave podcasters, …
At Pacific Content, our goal is to help brands think and act like media companies. You may have heard us say this …
