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September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Let me tell you a secret about trailers. I have always hated them. They’re a distracting extra task in the middle of …
Everyone in the podcast world still can’t stop talking about video. Even in the branded podcast world, I’ve been asked countless times, …
Last week was Podcast Movement Evolutions in Las Vegas, an annual convergence of podcast creators, investors, marketers and lovers, all coming together to talk …
In the last year, I’ve noticed an increase in podcast content that feels like it was produced specifically for me. Some of my …
Serialized podcasts are not new. Neither is making them. Except for me. I’d never made one at Pacific Content and even as …
This is the first article in our Field Guide to Podcasting series. The initial collection of posts by Wanyee Li will profile …
The start of 2023 has been full of ominous predictions for a dire year for podcasts, followed by unabashed counters from those …
Six of our favourite episodes made in the last year
We love making podcasts at Pacific Content. You can argue that we equally love talking podcasts. Our industry is propelled by potential …
You know the saying. What happens in Vegas… gets recorded daily and uploaded to your brand’s podcast feed. I think that’s how …
This past summer, I was the lucky winner of a contest by Signal Hill Insights to indulge my curiosities and learn more about podcast …
As the actor, musician, and artist Martin Mull once put it “writing about music is like dancing about architecture.” In other words, it …
The show Tell Me What Happened is a podcast about people helping people. It reflects the brand that created it — OnStar, whose advisors help …
