Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
CHARACTER The oldest play known to history (The Persians by Aeschylus) is almost 2500 years old. That’s two and a half millenia …
We start all our new collaborations asking, ‘Why do you want to make a podcast?’ Sometimes the answer is “because we love …
Ivo Matić is a designer. He specializes in visual branding and yet, some of his favorite projects start with no visual references …
“How do I know if my podcast is a success?” This question gets asked a bunch of different ways, most often involving …
Not every brand can (or should) open their new podcast season with a story about racial discrimination and housing in America. Rocket …
There’s this thing I’ve been hearing a lot lately. “Our CEO’s going to host a show like Smartless.” I get it– really, …
Written by Audience Development Specialist Jennifer Leask and Head of Strategy & Development Annalise Nielsen Brands have been embarking on the journey of producing podcasts …
Most people come to us to develop and produce an original podcast for their brand — sometimes more than one. People who …
This is the fifth and final article in our Field Guide to Podcasting series. These posts will profile the people and roles …
Often one of the most challenging aspects of starting a new podcast for brand managers is learning how to talk about sound. …
In a podcast production everyone has a role to play
Opening Note: I am a huge proponent of Dynamic Ad Insertion and its ongoing evolution and effective use in regards to paid …
This is the third article in our Field Guide to Podcasting series. These posts will profile the people and roles that come …
