Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
History is full of them: Laurel and Hardy. Batman and Robin. Spongebob and Patrick. And the podcast industry is no exception. Over …
The Most Slept-On Attention Bargain for Brands
Why you should give your podcast show notes another look
Part 2: Targeting
Common Client Questions
Don’t Just Communicate. Resonate!
Everyone I talk to under 30 has a list of fresh podcast recommendations (followed by a list of things I say that …
2023 was hard on many of us economically. We started the year with a rocky economic outlook, and that tone seems to …
2023 was hard on many of us economically. We started the year with a rocky economic outlook, and that tone seems to …
2023 was hard on many of us economically. We started the year with a rocky economic outlook, and that tone seems to …
There’s a story I’ve been sharing a lot lately that I thought might be interesting for our blog readers. Around 5 years …
We start all our new collaborations asking, ‘Why do you want to make a podcast?’ Sometimes the answer is “because we love …
Ivo Matić is a designer. He specializes in visual branding and yet, some of his favorite projects start with no visual references …
