Blog
September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
I sat in on an interview recently with the former head of legal at a very large finance organisation. He was talking …
It’s pretty tough to stand out in podcasting today. There are a lot of shows out there. It’s no doubt daunting to …
Digital marketing is obsessed with easy-to-understand measurement units. ‘Impressions’ have been a key measurement tool for online ads since the start of …
Written by Audience Development Specialist Elizabeth Hames and Media Buyer Russ More Paid media can be a great way to reach intended audiences who are …
If you write podcasts, and you are lucky, you will meet someone who will, without sentiment, eviscerate your script, leaving you and …
Why Don’t Audiograms Bring New Listeners? Social media prioritizes visuals over audio Platforms like Instagram, Facebook and Twitter are designed to be text or …
This question comes up ALL THE TIME: when should we launch our show? Our clients often want to know how they can …
We finally returned to Podcast Movement Evolutions this year (March 23–26, 2022), in person, after a two-year pandemic-induced hiatus. And while we have not …
Jeff Vidler from Signal Hill Insights calls YouTube “the elephant in the podcasting room.” A lot of podcast listeners go to YouTube …
For years now, I’ve been disappointing Pacific Content clients. The disappointment usually sets in after a client asks the simple question, “How …
A year ago I was doing an interview for the radio station where I used to work. The person I was interviewing …
We love the term ‘brand storytelling.’ It perfectly represents our passion and we see it as a critical strategy for every brand …
In case you missed it, a January 2022 Bloomberg newsletter piece by Lucas Shaw has been making waves within the podcast community: “Podcasting Hasn’t …
