Category: Audience Development

Starry night sky symbolizing vast data analysis of 20 million Apple Podcast ratings

Here’s What I learned from analyzing 20 million Apple Podcasts ratings.

November 18, 2020

Ensuring a podcast connects with its intended audience is crucial to its success — here’s how we do it.

What is “Audience Development” anyway?

November 13, 2020

Why this is the wrong question to ask first (and what to ask instead)

“How do I build an audience for my podcast?”

January 30, 2020

“I don’t really listen to podcasts”

January 15, 2020

Here are the most important podcast metrics to watch

Downloads aren’t the whole story

October 3, 2019

QR Codes and Helpful Humans: How Red Hat Builds Podcast Audiences at Live Events

June 27, 2019

Google Podcasts is now LIVE.

June 9, 2018