Facebook’s Podcast Guest Appreciation Kit
Every podcast producer that features guests on their show knows that it’s tough. It’s tough to find great …
App listening vs. web listening 📱🖥
Something to think about before you send podcast listeners to your website …
A Podcast Full of Podcast Trailers
Earlier this year, I wrote about the relentless pace of new podcast launches, and the challenge of trying to …
The Case For Internal Podcasts
Happy employees listening attentively to their company’s internal podcast 🙂 From day one, Pacific Content has focused one …
QR Codes and Helpful Humans: How Red Hat Builds Podcast Audiences at Live Events
Podcast signage featuring trackable QR codes at Red Hat Summit 2019 Word of mouth is powerful. Personal recommendations …
How to Measure Creative Bravery and Commitment
In early 2018, I wrote about our recipe for podcast success. It’s… a graph. This is the graph: To …
A new way to measure podcast marketing effectiveness: SmartLinks
It’s easy to link to your podcast on social media. But it’s hard to know if your social …
The art and science of naming your podcast
Naming a new podcast can be tricky. It’s tricky because choosing a show name is a creative challenge …
What’s the (Podcast) Frequency, Kenneth?
Photo by Eric Rothermel on Unsplash When we first started making podcasts, the best practice for how often to publish a …
The Podcast Metrics We All Should Be Talking About
Photo by Harry Sandhu on Unsplash Time and attention are the most scarce and valued resources for anyone making content. If …
