“I don’t really listen to podcasts”
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room …
How we develop new podcasts at Pacific Content
People often ask me where our podcast ideas come from. It all starts with a two-day strategy session. …
Dollars in, downloads out
A Q&A with Chartable’s Dave Zohrob about SmartPromos and direct attribution for podcast marketing campaigns …
20 Podcast Predictions for 2020 from Top Industry Leaders
Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the …
Do you publish more than one podcast?
Earlier this month, we dug into Charles Schwab’s audio funnel to understand how and why they produce several different podcast …
Help! I need to give feedback on a podcast episode but I’ve never given feedback on a podcast episode before
Your brand is making a podcast, and your boss wants you to give feedback notes to the producers. …
Which social channels have the highest podcast download conversion rates?
Here’s a question: if 100 people click a link to my podcast, how many will likely download an episode? …
My biggest tip for live podcast events
Well-executed live events can be incredibly valuable for podcasters. All at once, a live event can be: I …
Downloads aren’t the whole story
“How many downloads do we have?” This is a common question. It’s a natural question. But it shouldn’t …
Podcast onramps and episode entry points
When you discover a new podcast, how do you choose where to begin? Do you scroll all the …
