The podcast ecosystem is comprised of distinct “neighbourhoods”
A few months ago, I decided to draw a map of podcast neighbourhoods. To begin, I looked at …
How to make your evergreen podcasts topical using DAI
Many of the podcasts we make at Pacific Content are evergreen by design. We aim to tell stories …
Blanket Forts and Pantyhose
Note from the Editor: This article has been updated to reflect the remote recording tools that we currently use …
How to get great-sounding audio from your podcast guests… from a distance
So things are a little hairy right now for podcasters and media folks alike booking and recording interviews …
Many podcast episodes won’t play in web browsers later this year
Last month, podnews.net linked to a story that caught my eye: If your podcast host isn’t hosting its audio on …
Your podcast episode notes could probably be longer and more search-friendly
Last week, we looked at podcast show descriptions, and discovered that many podcasters don’t make the most out of …
The art and science of podcast show descriptions
Lately, I’ve been thinking a lot about podcast show descriptions — the bits of text that often appear …
“Jobs to be done” for podcasts
Professor Clayton Christensen died last month. Many knew him for his theory of disruptive innovation, his classes at Harvard Business …
“How do I build an audience for my podcast?”
Perhaps the single most frequently asked question I get is: “How do I build an audience for my …
How long should my podcast episode titles be?
Earlier this month, at a client meeting, we started talking about episode titles. Specifically, the length of episode titles. Some …
