How Rogers internally promoted its new podcast to its 25,000+ employees
Pacific Content gets to work with huge brands. Ford Motor Company has around 190,000 employees. Dell Technologies has …
How To Avoid Podcasting’s Trough Of Disillusionment
Me when I start a new podcast project: “OMG this idea is so awesome it should be a …
How to name your podcast trailer
Few things are more satisfying than launching the second season of a show you’ve worked hard on. It …
People talking to people about people
Early in my radio career, I worked with the late, great David Candow. He had a saying: “Good radio is …
How to Choose Music for Your Podcast
Podcasting is one of the few places where the sound designer/mixer is often responsible for choosing music. In …
What awards can a branded podcast win?
Participating in awards shows can be an excellent way of generating buzz for your podcast and expanding its …
Podcast artwork: think outside the box
Inside the podcast ecosystem, square artwork reigns supreme. In “now playing” screens, in search results, and across dozens …
How to direct a podcast host
Delivering a stellar audio performance is a lot more difficult than it sounds. Without proper preparation and training, …
How much money should I spend to promote my podcast?
At Pacific Content, we often work on podcast projects that include a paid promotion budget. Some podcast marketing …
Podcasting’s Secret Sauce… REVEALED!
If there is one wish that every single podcaster on the planet has, it is likely “how can …
