Painting a Picture With Sound
Consider this scenario. A diver plunges into the depths of murky waters, he struggles to make his way …
How often should I release new podcast episodes?
Last week, I was talking to a Pacific Content client about their podcast’s release cadence. “How often should …
For the Love of Sound: the Art & Science of Listening
Most humans interact with sound on a subconscious level. As an audio engineer and sound designer, I’ve never …
The most crowded categories in Apple Podcasts (April 2021 edition)
It can be one of the trickiest questions in podcasting: “Which category should we list our show in?” …
Foogling For Stories With Stephanie Foo
It’s easier than ever to find stories to tell — there are countless rabbit holes online to dig …
(Sound) Designing for Diversity
Like a lot of folks after the events of the last year, we’ve been examining our cultural biases, …
Here’s why your podcast’s paid media buys aren’t working
At Pacific Content, we make original podcasts with brands. But we don’t just make shows. We also help our clients market their …
Here’s What I learned from analyzing 20 million Apple Podcasts ratings.
Here at Pacific Content, our clients often ask about Apple Podcasts ratings. I get questions like: “Our company’s podcast …
What is “Audience Development” anyway?
The term “Audience Development” comes up a lot in the work we do every day. Pacific Content might …
A conversation with Atlassian Editorial Director and B2B Content Marketer of the Year John Ville
A few weeks ago, Atlassian Editorial Director John Ville was named B2B Content Marketer of the Year at …
