The art and science of podcast show descriptions
Lately, I’ve been thinking a lot about podcast show descriptions — the bits of text that often appear …
The most crowded categories in Apple Podcasts (February 2020 edition)
Back in October 2018, I analyzed 390,000 podcasts in an attempt to find the most crowded categories in Apple …
“Jobs to be done” for podcasts
Professor Clayton Christensen died last month. Many knew him for his theory of disruptive innovation, his classes at Harvard Business …
“How do I build an audience for my podcast?”
Perhaps the single most frequently asked question I get is: “How do I build an audience for my …
How long should my podcast episode titles be?
Earlier this month, at a client meeting, we started talking about episode titles. Specifically, the length of episode titles. Some …
“I don’t really listen to podcasts”
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room …
How we develop new podcasts at Pacific Content
People often ask me where our podcast ideas come from. It all starts with a two-day strategy session. …
Dollars in, downloads out
A Q&A with Chartable’s Dave Zohrob about SmartPromos and direct attribution for podcast marketing campaigns …
20 Podcast Predictions for 2020 from Top Industry Leaders
Every year, Pacific Content asks the best and brightest in the podcast industry for their predictions about the …
Podcast episodes got shorter in 2019
Last year, I tried to figure out the average length of a podcast episode. To do that, I analyzed …
