How I Became an Accidental Expert by Hosting a Podcast
The benefits of hiring a non-expert podcast host …
Do you publish more than one podcast?
Earlier this month, we dug into Charles Schwab’s audio funnel to understand how and why they produce several different podcast …
Inside Charles Schwab’s “audio funnel”
Pacific Content started working with Charles Schwab in 2017, when we first came together to create Choiceology, a show …
Help! I need to give feedback on a podcast episode but I’ve never given feedback on a podcast episode before
Your brand is making a podcast, and your boss wants you to give feedback notes to the producers. …
What makes a great podcast host?
Who will fill this chair for your show? It’s inevitable. I’ve worked with many different brands to help …
Which episodes from my podcast’s archive should I promote?
Which ones do I pick? I’ve written before about the importance of promoting your podcast’s back catalog, especially if …
Which social channels have the highest podcast download conversion rates?
Here’s a question: if 100 people click a link to my podcast, how many will likely download an episode? …
My biggest tip for live podcast events
Well-executed live events can be incredibly valuable for podcasters. All at once, a live event can be: I …
Downloads aren’t the whole story
“How many downloads do we have?” This is a common question. It’s a natural question. But it shouldn’t …
Podcast onramps and episode entry points
When you discover a new podcast, how do you choose where to begin? Do you scroll all the …
