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September 12, 2023 2025-04-28 10:32Blog
Podcast Strategy Blog
Welcome to the Pacific Content Podcast Strategy Blog. If it isn’t already, this is about to be your go-to source for branded podcasting knowledge. Want to understand what’s the real ROI of your show? Curious about editing techniques that keep listeners hooked? Looking for inspiration to shape your next brand podcast? You’re in the right place.
From our takes on industry trends to missed opportunities and even hands-on strategies, we’re showing you what works (and what doesn’t) so you can create a great show.
Want your show to sound effortless? Do the work. Get a team. Be yourself.
A few months ago, I decided to draw a map of podcast neighbourhoods. To begin, I looked at the top 400 shows in …
Many of the podcasts we make at Pacific Content are evergreen by design. We aim to tell stories that will be relevant and valuable …
Note from the Editor: This article has been updated to reflect the remote recording tools that we currently use at Pacific Content. Last …
So things are a little hairy right now for podcasters and media folks alike booking and recording interviews from the comfort of …
Last month, podnews.net linked to a story that caught my eye: If your podcast host isn’t hosting its audio on a secure server (that …
Last week, we looked at podcast show descriptions, and discovered that many podcasters don’t make the most out of this important piece of …
Lately, I’ve been thinking a lot about podcast show descriptions — the bits of text that often appear in podcast apps to …
Professor Clayton Christensen died last month. Many knew him for his theory of disruptive innovation, his classes at Harvard Business School, or his influential …
Perhaps the single most frequently asked question I get is: “How do I build an audience for my podcast?” It’s a perfectly …
Earlier this month, at a client meeting, we started talking about episode titles. Specifically, the length of episode titles. Some episode titles are short, …
At Pacific Content, every client strategy session begins with a simple exercise. One by one, we go around the room and ask everyone to: …
People often ask me where our podcast ideas come from. It all starts with a two-day strategy session. Building a strong foundation …
